From the U.S. to Francs:
A New Chapter for Southold
We didn’t leave the US chasing tradition.
And we’re not here to break it just to be interesting.
This isn’t about reverence.
It’s not about rebellion, either.
We came looking for something slower. More rooted.
A way to make wine without performance. A life that held together.
Maybe you knew us in Long Island. Or Texas.
Maybe you drank Therapy for Liars. Or Everything Is Under Control.
Maybe you heard about that winery in the middle of nowhere that didn’t do things by the book… and didn’t always get away with it.
All of that was real.
But something deeper kept pulling us somewhere else.
In 2023, we landed in Francs… an often-forgotten corner of Bordeaux.
Seven hectares. A stone garage. No grand château.
Just a blank slate.
Not to reclaim a name.
But to rebuild our relationship with the work.
We’re not here to play the Bordeaux game.
We’re here to ask what Francs could become… make wine this place wants to make.
Old vines. A clear point of view.
Wines that are grounded, precise, and unmistakably ours.
What This Is
This is where the story lives as it unfolds…in letters, quiet updates, half-finished thoughts, and the occasional overshare.
Sometimes we write. Sometimes we just open the door.
Sometimes we forget to do either.
It’s not marketing. It’s not a content calendar.
We left everything behind for something slower.
Stranger.
Maybe even more honest.
We’re still figuring that part out.
Want In?
• 🍷 Be first to access the wines. Join the Allocation List
• 📬 Follow the journey. Read our Substack →
• 📸 Watch it unfold. Follow on Instagram →
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Sort of. We’ve kept the name, the mindset, and the restless curiosity. But we left the U.S. to build something new—less reactive, more intentional. The wines are different now. The work is, too.
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Because we wanted to grow what we love in a place that could support it. Because the land is beautiful. Because it felt like a blank slate with roots. Because we love the wines. And because it scared us a little.
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Sometimes, yes. In the fall, we open the cellar for a handful of intimate tastings. No tour buses. No scripts. Just the wine, a fire, and the story behind it. [More on that soon.]
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We don’t do a club. We don’t ship every month. Instead, we release twice a year—once in the spring, once in the fall—to a list of people who’ve asked to be first in line. No automatic charges. Just a heads up, and a chance to say yes. Join the list →
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A few. Most of the wine goes to our mailing list and a handful of distributors we trust. If you’re in the trade and curious, feel free to reach out.
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We make wine with as little intervention as possible—but we’re not dogmatic about labels. The goal isn’t purity for its own sake. It’s to make something alive, grounded, and worth drinking.